Always remember that business marketing and promotion is very important
for any business. Unless people know about your StartUp or
products/services it offers, nobody will be interested to buy your
products or services. As your StartUp business grows and expands, it may
attract customers through word of mouth but, until that happens,
though, you should practice the following marketing strategies to spread
the word about your StartUp.
EMAIL MARKETING
Email
marketing can be carried out by sending effective business mails for
attracting customers to your StartUp. Email marketing is also one of the
oldest and most conventional ways to promote your StartUp and it is a
tried & tested method to reach out to potential customers and that
too at very minuscule or no cost.
To
take advantage of this marketing strategy, you must first collect
prospects' email addresses. If you have a website for your StartUp,
consider placing a newsletter signup form on it. Alternatively, you can
ask customers directly for their email addresses. The key thing to
remember is that you must diversify your emails with non-commercial
content like guides, how-to articles, videos and infographics. If you
only send advertorial emails, subscribers will probably opt out of
receiving your newsletter.
BLOGGING
Blogging
is also a great way to get new business leads. Although blogging can
prove to be very useful in generating the exposure that your business
needs but, this is also one of the marketing tactics that many people
tend not do or do not do regularly as they do not have time or just seem
to overlook the aspect of how powerful and beneficial blogging can
prove for their business. Businesses having dedicated blogs tend to
generate more leads than their competitors without blogs.
The
secret to creating an effective business blog is to publish articles
with content that your audience wants to read. If it is valuable and
worth reading, search engines will also crawl and store your blog links
and display them at the top of the search results giving a high rank to
your blog. And when your blog ranks high, it will attract more visitors
and more people will get to know about your StartUp.
You
should also try to use couple of effective images, videos and
infographics along with text in your blog to make the reading experience
more engaging and meaningful to the readers.
SOCIAL MEDIA MARKETING
Social
Media Marketing (SMM) is a new age marketing tactic and a must have for
all aspiring StartUps who are looking for more exposure for their
business. As on 2018 more than 2 billion people are on social media
platforms like Facebook, Twitter, Pinterest, Instagram and LinkedIn to
name a few.
You
should create an official profile/page for your StartUp and post
engaging and relevant stuff that gives users a reason to follow your
account and stick to it. Once you have attracted followers, you should
encourage them to stay by responding to their questions and comments or
by conducting surveys and opinion polls from time to time.
As your business's presence on social media grows, more people will see and recognize it.